How to Get Better Ad Results – Constantly Improve Your Baseline
I receive questions regularly about how to get better results for your online ads. In an article I wrote recently, I explained how effective ‘improving your baseline’ can be on your online ads, and especially your bottom line. We’ll talk about this subject in today’s post…
It doesn’t matter if you run a multi-million dollar enterprise or if you’re embarking on your very first internet start-up, getting better results from your advertising is a critical skill to develop if you want to grow your business. And it’s not necessarily hard to do.
But it all comes down to constantly improving your ‘baseline’, or the average performance your ad has been achieving up to this point.
To do this, there are 3 main steps involved:
1. Identify Your Baseline – find out what your ad’s current average performance is.
2. Determine Your Variance – what is the baseline of each of the variables (things you could do differently) of your ad?
3. Test for constant improvement – once you know your baseline and the variance for every nuance of that ad you can begin an ongoing process of constant improvement which will ultimately translate into more money in your pocket.
For more on how to get better ad results by improving your baseline, including an example of how to apply this 3-step formula to your own ads, click here to read the full article…
