How To Get Better Online Ad Results
In an article I published recently, I explained how to instantly increase the effectiveness of the ads you’re currently running. The advice I gave applies to both online and offline advertising, and is also good information to keep in mind if you’re about to write your very first ad. And it starts with the very first words you say to your prospect.
When you’re trying to increase the results of your ads, remember this one simple rule: Don’t try to fix everything at once - not only is that a lot harder, but it is probably the most inefficient thing you could do. Instead, when you’re trying to improve an existing ad, I recommend always starting with your headline first, then working your way down to make any improvements.
Your headline, especially in online advertising, is the single most powerful part of your ad. It can be responsible for as much as 95% of your response rate. While your subhead or body copy does count for something, it’s your headline that grab’s your prospect’s attention FIRST. And much like print and TV ads, you only have a second or two to do it.
So what makes a good headline?
People buy ‘results’ and ‘benefits’ and nothing else. They don’t care why you got into business or how much you believe in your product. They simply want to know what benefit it will provide them with, which is the answer to that age old question: “What’s in it for me?”
The job of your headline is to capture attention immediately, by clearly telling your prospect what your product or service is going to do for them in the most compelling, customer-oriented way possible. In other words, show them the benefit in as self-centred a way as possible.
If you haven’t looked at your product or service this way before, start by asking yourself this question: “What is it about my business that gives my customers a better advantage, a greater benefit, and a greater end result than my competition.”
Once you have answered this question, you can pull your headline from the very words that come out of the notes you make. And the rest of your body copy can ultimately be built based on these very same discoveries.
For one of the articles I recently published on how to get better ad results for your business, you can follow this link: http://ezinearticles.com/?How-to-Get-Better-Ad-Results—Start-With-Your-Headline-Or-Opening-Statement&id=2449865
Or, if you have a specific online marketing question send it to me here I will answer it for you directly: http://www.AskKathyNow.com
Until next time, to your Online Success…
Kathy ~
